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Celebrating creativity and innovating the hairdressing industry.
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Our professional full-service product offering takes you from start-to-finish and beyond of every hair makeover, with head-turning colour to salon worthy aftercare. Fusing nature with science, we have created formulas that deliver, whilst reducing our environmental footprint and banishing gender stereotypes. From expertly developed, ethically produced vegan products, to the eco-conscious packaging they’re delivered in, our mission is to champion sustainability and create beautiful hair with a clean conscience.
Care
With Colour Protect Complex as standard, our range of professional cleansing, treatment, styling and personalisation products hydrate, nourish and protect the hair, leaving it salon fresh for as long as possible. Our diverse and inclusive product line offers something for every hair type and style allowing you to offer the perfect, tailored salon experience for each and every customer.
Colour
Ammonia, gluten and cruelty free and created without SLES/SLS, our 60 shade colour range is equipped with a shade for every tone. Formulated with a unique Natural Oil Enrichment System to penetrate deep into the hair fibre for rich, long lasting colour, each colour is fully intermixable. With a minimum of 80% naturally derived ingredients and a natural fragrance containing bergamot, black pepper & vetiver, the FFØR colour range is infused with grapeseed oil and brazil nut oil which help the hair to retain moisture throughout the colouring process, bringing shine, silkiness, and softness to the hair.
Education
Knowledge & understanding is essential for the growth and development of our customers’ skills and application of our products. That is why we strive to offer a best in class Education Programme, available both online and in person. Our courses offer an excellent opportunity to build strong relationships, whilst showcasing the key benefits of using FFØR in salons. By supporting salons via our Educational Programme not only will expertise be increased, but customer loyalty, increased footfall and sales.
Salon Support
Helping our salons understand our products, talk to their clients about FFØR and drive retail sell-through is of utmost importance to us. To do this we have a growing range of salon support tools available, from informative brochures, in-salon POS, take-home leaflets and carrier bags to premium retail displays - we consider what both the salon and the client might need for a positive and immersive brand experience whilst in-salon.
