Beyond Hair: A Vision for Sustainable Beauty
The Beyond Hair campaign for FFØR isn’t just about great hair—it’s about redefining beauty with sustainability at its core. Every element of the shoot was thoughtfully curated to minimize environmental impact while celebrating individuality and ethical creativity.
We partnered with a sustainable studio, used reusable backdrops, pre-loved clothing and embraced second-hand,
ethical makeup. Models wore looks they’d naturally rock beyond the shoot, bringing authenticity to every frame. Inspired by eco-conscious designers like Mother of Pearl and Stella McCartney, the styling reflected a fusion of high fashion and sustainability.
From plant-based, biodegradable braiding hair by Ruka to 100% vegan and cruelty-free products, every detail echoed our commitment to a zero-waste future. Captured by the talented photographer Sami, with makeup artistry by Angel and styling by Magda, this campaign brings together the best in beauty with a purpose.
Beyond Hair isn’t just a campaign—it’s a movement.
Creative Director Ashleigh Hodges
Connecting the dots between hairdressing, sustainability and inclusiveness, Ashleigh’s talents in understanding cultural value are covetable by brands, the press and her peers. The ability to look beyond the process, in both creative work and society, has built global demand for her artful ideas.
— As an international educator, business owner, session & salon stylist, mentor and friend; sustainability is at the core of everything Ashleigh believes in. Determined to help others and the planet, she is using her position to do better.
Natural
MOONLIGHT
A celebration of every phase of natural hair. The Ice blonde Mask really set off this natural white style, giving it an iridescent shine. Working with Re:Vamp spray and Blow:By Blow to create movement and body, whilst All:In Oil provides the perfect satin finish.
Curl
ECLIPSE
Intuitive shape and natural rhythm create the benchmarks for this look. Elevating the haircut from defined facial features, whilst freehand cutting creates a true bespoke finish. Full:Flex Foam and Pre:Curl Gel are the hero products for the natural air drying, finished with Free:Style Fibre to polish and define.
Classic
ABUNDANCE
Celebrating a classic style, multiple box braiding creates a base of fullness and movement. Elongated braid work gives the illusion of full abundance. The Full:Flex Foam locks this styling in whilst Shape:Up Strong and Super:Fly Fix gives the final polish.
Onyx
FRAME
The deep natural hair framing a silver face frame sets off this distinct colour story. Less is more when it comes to this bold colour. A subtle section at the front creates a statement enhanced with nuances Violet Silver and Nordic Ice. Whilst the high shine of the natural hair frames the whole style drawing the eyes in.
Bronzed
BALAYAGE
A full head balayage creates the base for this luxurious colour story. Working with the natural fall of the hair to hand paint the perfect blonde accents. Perfected when toned with a palette of rich neutrals enhanced with nuances Pearl and Peach Blossom and finished with the Super:Shine Gloss Mist.
