The Edit

A selection of carefully curated articles to help you create gorgeous, healthy hair.

woman on beach with hair blowing in the wind

Does the Sun Damage Your Hair

With summer (literally) coming in hot, you know that the number one skin-care rule is to slather on your sun tan lotion to avoid sun-damaged...
FFOR Purify:Scalp Serum being applied to scalp

Dry scalp: causes, treatment and prevention

If you’ve ever had a dry scalp, you’ll know how itchy, flaky and uncomfortable it can be. While it’s a pretty common problem, it can...
FFOR The Liquid hair conditioning water

What Is Hair Conditioning Water?

Hair conditioning water is the perfect balance of hydrating, and conditioning hair care that doesn’t weigh your hair down. Wondering what hair conditioning water is,...
FFOR hair woman with buttercream blonde hair

Spring hair colour trends to brighten up your day

Traditionally, spring is a season of renewal, growth and change. We associate it with new life, spring cleaning and nature springing into colour. With these...
FFOR hair shampoo bottles

The Benefits of Vegan Haircare

Thinking about starting a vegan hair care routine but want to understand more about the benefits and how to get started? Here’s everything you need...
Woman shampooing hair in shower

Finding the best shampoo and conditioner

Choosing the right shampoo and conditioner for your hair can make a big difference to your daily routines, as well as the health of your...
FFOR hair PCR bottles

PCR vs Glass - Why We Went For Plastic

When it comes to choosing sustainable hair products and their packaging, you’d be forgiven for thinking that glass is the best option. It’s made of...
Itchy scalp

Nurturing Your Roots: The Crucial Importance of Scalp Care

In hair care, a lot of emphasis is placed on achieving lustrous locks, experimenting with hairstyles, and using an array of products to maintain healthy...
The secret on how to repair damaged hair

The secret on how to repair damaged hair

Daily life, styling, and the products we use can all start to take their toll on our hair, leaving it damaged, dried-out and dull. Want...
FFOR Hair preventing slit ends

Putting an End to Split Ends: How to Prevent and Treat Them

Everyone’s had split ends at one time or another. They’re a normal part of hair growth, but if you’re not taking care of your hair...
Curly Hair 101: The Ultimate Guide to Getting Gorgeous Curls

Curly Hair 101: The Ultimate Guide to Getting Gorgeous Curls

If you're reading this, you probably have curly hair. Curly hair comes in all shapes and sizes, and it's a fun, unique journey to discover...
woman holding hair brush

The Essential Guide to Dealing with Postpartum Hair Loss

A new baby brings all sorts of changes with it, and one of those changes can be postpartum hair loss. While it can feel stressful,...
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